“I got my best friend, Nick Frost, who is in Shaun of the Dead, and my sister, Kate, to tweet, ‘I’m just gonna run to see if Simon’s okay, I haven’t heard from him in a while’. Then they didn’t tweet for three days. And then after day two, I wrote to a friend of mine in Greece, and got the Greek translation for the sentence, ‘They are my children now, do not try to find them. They are with me.’ And I tweeted it in Greek script, so that all the people were on Google like ‘WHAT DOES IT MEAN WHAT DOES IT MEAN WHAT DOES IT MEAN OH MY GOD’.”

“Was anyone angry afterwards?”

“Well what annoyed people was that, three days later, I just said ‘oh everything’s fine’, you know, nothing’s there, but I tweeted it like five minutes after I tweeted the original message but three days later, as if I haven’t realized that time had passed. I got so much hate, because people were like, ‘that’s a bad ending’. It was like I’ve written Lost or something.” (x)

(Source: baneofhearts, via drjoanofsnark)